Privacy policy

Last updated: 26 August 2026

Alankrta is the public-facing brand operated by Priti Bangle Store. This Privacy Policy explains how we collect, use, share, retain, and protect personal information when you visit www.alankrta.com, create an account, contact us, or place an order.

1. Information We Collect

• Contact and account information: name, email address, phone number, account details, and billing and shipping addresses.
• Order information: products purchased, order history, delivery details, returns, exchanges, refunds, and communications relating to an order.
• Payment and transaction information: payment method, transaction status, and payment reference details. Full payment credentials are generally processed directly by payment providers, and we receive the information needed to confirm and manage the transaction.
• Device and usage information: IP address, browser and device information, time zone, pages viewed, referring pages, website interactions, and cookie or similar identifiers.
• Customer-support information: messages and any photos, videos, or other information you submit when requesting assistance or making a return, replacement, or grievance claim.

2. How We Collect Information

We collect information directly from you, automatically when you use the website, and from service providers involved in operating the store, processing payments, preventing fraud, and delivering orders.

3. How We Use Information

• Process payments, confirm orders, arrange delivery, and handle returns, refunds, or exchanges.
• Communicate about orders, respond to support requests, and resolve grievances.
• Maintain accounts, improve our products and website, and understand how the store is used.
• Protect the store and customers against fraud, misuse, and security threats.
• Maintain business, accounting, tax, and transaction records and comply with applicable legal requirements.
• Send promotional messages only where you have opted in or where otherwise permitted. You may opt out at any time.

4. How We Share Information

We share personal information only when reasonably necessary with:

• Shopify and other providers that host or operate our online store.
• Payment providers, such as Razorpay, to process and verify payments.
• Courier and logistics partners to deliver orders and manage returns.
• Technology, customer-support, fraud-prevention, accounting, and other service providers working on our behalf.
• Analytics and advertising services, including Google Analytics and Meta/Facebook tools where enabled, to measure website usage and marketing performance.
• Professional advisers, regulators, law-enforcement agencies, or other authorities when required by law or reasonably necessary to protect rights, safety, and security.

We do not sell, rent, or trade personal information.

5. Cookies and Similar Technologies

We use cookies and similar technologies for essential store functions such as carts and checkout, security, preferences, performance measurement, analytics, and advertising. Third-party services may set their own cookies. You can manage cookies through available consent controls or your browser settings, although disabling some cookies may affect website functionality.

6. Marketing Communications

If you choose to receive marketing messages, you may unsubscribe using the option provided in the message or by contacting us. Opting out of marketing does not stop necessary transactional messages about your orders or account.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil orders, provide support, maintain business and tax records, prevent fraud, comply with legal obligations, and resolve disputes. When information is no longer required, we take reasonable steps to delete or anonymise it, subject to permitted legal and backup-retention requirements.

8. Data Security

We use reasonable administrative, technical, and organisational safeguards and trusted service providers to protect personal information. However, no online transmission or storage system can be guaranteed to be completely secure.

9. Your Choices and Privacy Requests

Subject to applicable law, you may request access to information we hold about you, correction of inaccurate information, deletion of information that is no longer required, or withdrawal of consent where processing is based on consent. You may also opt out of marketing or raise a privacy grievance.

Send privacy requests to contact@alankrta.com. Please describe your request clearly. We may need to verify your identity before acting on it and will respond within the time required by applicable law.

10. Processing by Service Providers

Some service providers may process information in locations outside your state or country. Where applicable, we take reasonable steps to use providers that maintain appropriate safeguards and process information for authorised purposes.

11. Children's Privacy

Our store is not directed to children under 18. A person under 18 should use the store only under the supervision of a parent or legal guardian. If you believe a child has provided personal information without appropriate involvement of a parent or guardian, please contact us.

12. Third-Party Links

Our website may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we encourage you to review them.

13. Changes to This Policy

We may update this Privacy Policy when our practices or applicable requirements change. The revised version will be published on this page with an updated date.

14. Contact Us

Alankrta
Operated by Priti Bangle Store
257/59, Khoya Mandi, Tikat Ganj,
Shanker Dayal Road, Nehru Cross,
Lucknow, Uttar Pradesh 226004, India
Email: contact@alankrta.com
Phone / WhatsApp: +91 9118061011

For formal privacy requests, please contact us by email.